How Accessible is Coaching?

Business people who have never worked with a coach often have misapprehensions about it. I often hear things like:
I don’t think I can afford it We don’t have the time to work on our business I don’t think coaching will suit me The idea of talking to a stranger makes me nervous
I’d like to take this opportunity to do a bit of myth-busting about coaching. I believe that almost any business could gain a great deal from working with a good coach… and that there’s a coach out there who’s just perfect for almost every business!
Is coaching too expensive?
The price of business coaching can vary wildly depending on the type of coach and programme you choose. When people think about investing in coaching they often think of growth coach programmes that require an up-front investment of thousands of pounds. If this is what is putting you off: don’t worry! In my experience most business coaches don’t work this way. I, and many of my colleagues, operate on a much more flexible per-session basis. You won’t need to set aside a four figure sum to get started and you definitely won’t need to commit to a programme before you know if it’s right for you.
Is coaching too time-consuming?
Almost anything that’s worth having requires work. That said, my Taking Care of You, Taking Care of Business programme requires just two hours per month from participants. If you’re serious about moving forwards with your business, you’re going to need to set aside at least a couple of hours a month to work on it. You may find that this is much easier to stick to when you have a standing appointment with a coach. That appointment will become a ring-fenced bit of time that you know you will be dedicating to the future of your business, no matter what else crops up during the week. Because of this, working with a coach can often be more helpful when you’re busy.
Is coaching too prescriptive?
Obviously I can’t speak for all coaches, but trust me when I say that the work I do is never prescriptive. I don’t have one-size-fits-all methods that I trot out for every business client! Instead I focus on getting to know my clients and understanding how their business works in order to facilitate coaching sessions that will drive real valuable change. For me, coaching isn’t about telling people what to do. It’s about providing a safe space to explore all the options and becoming a professional sounding board to discuss which of those options is the right one.
Is coaching too obtrusive?
Sitting down to talk about your business isn’t the same as chatting about it with a stranger. Coaches are usually professional individuals with specialist training and years of experience. We’re well-practised at making our clients feel comfortable and at home during our sessions and we tend to have a knack for knowing when to push and when to step back. If your coach makes you feel nervous or uncomfortable, I suspect you’re working with the wrong one.
Do you have any other misgivings about the coaching process? I’d love to help you address them! You could tweet me @GreenShootCoach or send me a private message via email.
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