The Benefits of a New Perspective
When was the last time you were able to view your business from any perspective other than your own?
We often forget just how much our thoughts and opinions are informed by our own knowledge and experiences. In other words: the view you get of your business is coloured by all the things you know. Your customers will all have their own personal knowledge and experiences and that will make them see your business in a different way than you do.
This isn’t the only reason why a new perspective can be hugely valuable in business. Running your own business can be isolating (in fact, I’ve blogged about lonely entrepreneurship before) and this isolation can lead us business owners to feel very inverted. If your perspective has shifted inwards in this way it can become even harder to view your business impartially.
When we only look at our business from our own perspective it becomes difficult to make informed decisions about how to move forwards or on what aspects of our provision need more work. Sometimes our own perspective can be very narrow, and this can blind us to issues that need to be addressed.
There is good news here: running your own business doesn’t have to be something you do entirely without help! There are people around you who will be keen to offer support, whether that’s friends and family members or professional coaches and consultants.
Much of the important work I do as a business coach is opening up a new perspective. An experienced and qualified coach can help business owners to look at their business from another angle.
- This means that you’ll be able to:
- Find new solutions to ongoing challenges
- Get a better sense of how customers see your business
- Discover issues that have been going on under your radar
- Be inspired to try new things
- Benefit from different experience and expertise
- Explore new ideas for moving forward
- Consider opportunities that have been in your blind spot
- Talk through options from a new angle
- Understand how your actions as a business owner look from the outside
- Get insight into the customer experience you’re providing
- Correct any assumptions you’ve made about your target market
And all this just from opening up a new perspective on your business!
If you feel that your business is being held back, I think you would really benefit from getting some trusted outside opinions. To get started, why not have a conversation with a friend, family member or a coach like me? You might be surprised how much of a boost some fresh ideas could give your business.
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