Are You Confident About What You’re Selling?


Success in business requires many things; good planning, a strong skill base, a wide network, a heavy sprinkling of luck and a lot of confidence. No matter how solid your business plan, if you don’t believe 100% in what you’re doing, it’s likely that no one else will either.

Unfortunately, I meet a lot of business owners who don’t have confidence in what they’re selling. This is a really common issue that can really be holding you back.

If you’re not completely confident in what you’re selling, it’s likely that:

  • You’re charging less than you’re worth
  • You’re failing to put yourself out there for new opportunities
  • You’re wasting precious time worrying
  • You won’t know what direction to grow your business in
  • You’re hesitating over every decision
  • Your customers will be tempted to go elsewhere
  • You’re not enjoying your business

In my experience there are usually two reasons why business owners aren’t confident about what they’re selling. The first is that they have low self-esteem and the second is that deep down they know there is a fundamental problem with their business.

Reason one: low self-esteem

Let’s tackle the self-esteem problem first. Almost all of us struggle with our self-esteem levels from time to time, but for some people it can start to have a big impact on all areas of their lives. If it’s low self-esteem that’s causing your lack of confidence in your business, this can be a really lonely place to be. One of the key ways to deal with this issue is to get some support.

Close friends and family members can be excellent cheerleaders: get them to remind you about all the things you’re great at. It can also be extremely beneficial to work with a professional coach. Someone like me will be able to help you address your confidence issues by getting to the bottom of why you have them in the first place.

Reason two: there’s a problem with your business

Perhaps the reason you don’t believe in what you’re selling is because you know there’s an issue with your business. In some cases this could be a small issue, like needing to redo your website or packaging. In other cases it might be a bigger problem, such as needing additional training or further product development.

Whatever the particular issue with your business, they all have one thing in common: ignoring them isn’t going to make them go away. Accepting the problem now, however big it is, could save you a great deal of time and stress in the future. Once you’ve admitted whatever it is that needs your attention, you’ll be able to solve the problem and shift your focus onto moving forwards.

So: are you confident about what you’re selling? If the answer is no, you might want to explore whether coaching could be right for you.

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