The Difference Between Working In Your Business and On Your Business
I’m a coach. This means I spend most of my working hours sitting down with clients and helping them work through challenges they’re facing in their businesses, careers, relationships or personal lives (or often all four).
I’m also a business owner. This means I have many other things to do to keep my business, Green Shoots Coaching, happy and growing. This includes things like working on my blog, managing business finances, keeping up with paperwork, investing in marketing and developing my service offering.
What I’ve just described is, very briefly, the difference between working in your business and on your business.
Let’s recap: when you’re working in your business you’re doing the every day customer or client work that brings in a profit. When you’re working on your business you’re investing your energy in less immediately profitable work that will ensure you continue to be able to provide your product or service successfully in the long term.
Both these types of work are absolutely vital within an effective business. If you spend all your time working in your business and not enough on your business, you’ll likely find it hard to grow and improve. If you put too many of your resources towards working on your business, you’ll probably run out of funds before you can make those big plans a reality.
In my experience more business owners tend to fall into the first category. They love doing what they do and spend so much time doing it that there’s very little left over to ensure their business is healthy. Does this sound like you? If it does, don’t worry. It’s easy to get back on track.
Why not start by scheduling an hour this week to evaluate how things are going? I find this works best in a quiet spot with a cup of tea! Start by comparing your current position to your big business dream and asking yourself what you still need to do to get there. Once you know what you’re working towards it will seem much more worthwhile to put in the work.
Once you’ve got a goal in mind, set yourself a weekly target for working on your business. This could be something simple like spending an hour networking online, reaching out to five new prospects, working on a side project, maintaining a weekly blog or newsletter, or investing time to research new products. Whatever you decide to do, make it a priority and you’ll likely see the results.
If you were going to set yourself a weekly target for working on your business, what would it be? I’m on Twitter @GreenShootCoach and I’d love to hear your ideas.
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