Could Some Distance Give You Clarity?

1315479498_fadcb8dceb_zPhoto by Jen Williams

Many of the business owners I know live, work and breathe their business. They’ve worked extremely hard to get where they are and are often wary of taking their eyes off the ball for even a moment.

Know the feeling? Though it’s wonderful to have so much motivation and passion for your business, working in this way can start to feel very intense over time.

It may sound counter-productive, but putting a bit of distance between you and your business at key times can actually be extremely helpful. If you’re feeling run down, confused, burnt out or are lacking enthusiasm, it may be time to take some space for yourself.

Here are four ways that giving yourself this space can help you find greater clarity:

1. Distance can allow you to renew and refresh

We all need a holiday from time to time. This is true even if you’re lucky enough to run a business you love! It can be really difficult to take time out when you’re in charge, but putting physical space between you and your usual workspace can help you find the headspace you need. What better excuse to take a trip with loved ones?!

2. Distance can allow you to make big decisions

There are a lot of decisions to make in business. Some of these decisions are small: like whether or not to attend and event. Some of them are much bigger: like whether to take on a large client, rebrand or invest in a marketing campaign. Sometimes when you’re surrounded by these decisions it can be difficult to give each one the attention it deserves. Getting some distance can allow you to make intentional decisions you’re happy with.

3. Distance can allow you to regain some separation between you and your business

This one is a particular problem for personality-led solopreneurs. It can often be tricky to tell where the business ends and you begin. If you sometimes feel like you’re blurring into your business, it might be time to give yourself permission to get away from it for a while. Even a few days totally away from work could give you a much-needed reminder about who you are without your business.

4. Distance can allow you to discover how you really feel

When you make choices in your business, do you for the option that’s best for you or the one that’s best for your business? In a perfect world these two answers would be the same… but often they’re not. Just because something is the right thing to do to increase profitability or success in your business, it doesn’t mean that it’s a path that’s right for you personally. Getting some distance can help you work out if you’re truly happy with what you’re working towards or whether you’re likely to find yourself running a business that isn’t really what you wanted.

Have I convinced you that distance is a really valuable tool in business? Luckily, this is a method of reflection that you can take advantage of without having to get too much physical distance! In other words, you don’t have to actually go on holiday in order to get these benefits. (Though, of course, that can be very helpful too!)

Instead, you could create distance in much smaller ways such as visiting a coffee shop by yourself, taking a lunchtime walk, working from a new environment, signing up for a conference or workshop, giving yourself permission to take a mid-week day trip, or working with an outside professional to gain new perspective.

Want to know more about how you could find greater clarity as a business owner? You might be interested in reading about Taking Care of You, Taking Care of Business, my monthly membership programme.  

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