Five Reasons Business Owners Don’t Hire a Coach


There are many reasons why business owners choose to work with a coach. There are also a lot of reasons why they don’t. Making the decision to look into coaching can be a very personal one and I’ve talked with many business owners about why they don’t feel ready to take that step.

I wanted to explore some of the most common reasons I’ve come across and why they might not be good enough reasons to put off investing in yourself and your business.

One: they think it means they’re failing

This is perhaps one of the most common misconceptions people have about business coaching: that you only need it when things go wrong. In fact, coaching is an incredible tool to use when things are going well, too. A good coach can help you to improve your business, move in a direction that’s a better fit for you, and increase your profits.

Two: they think it’ll be too much of a commitment

Small business owners I speak to are often worried about the commitment of coaching. They’ve heard stories about coaching growth programmes that require huge investment both in terms of money and time. But not all coaches work that way. Many of us, like me, offer a complimentary initial session, accessible prices and flexible contract terms. For us, coaching is about working for you and your business in a way that feels right. Even as little as an hour a month can have a significant impact and add real value.

Three: they’re worried about opening up

This can be a big one. Those of us who are used to being the boss aren’t necessarily in the habit of talking about our challenges. It’s important to remember, however, that having a safe space to be honest about what we’re facing can be extremely beneficial. If you take your time and find a coach that’s a good fit for you, opening up in this way should feel totally natural.

Four: they’re not ready to make changes

Sometimes business owners think they want a better business or a bigger business, but deep down they’re not ready to take that step. And that’s okay. After all, it might not be the right time. But if it is the right time and it’s just fear holding you back, working with a coach could actually give you the confidence to make changes and move forwards.

Five: they don’t think their business is worth it

Be honest: how do you feel about your business? If you’re not sure about spending the money to get the best from it, is it because you don’t think it’s good enough? If it is, I’d say this mindset is definitely holding you back. It may seem like a huge uncomfortable leap forwards, but making the decision to invest in your business will help you to realise that it is good enough and it is worth it.

If you’re on the fence about coaching, I’d be interested to hear if your reasons are similar to the ones mentioned above. You could share your thoughts with me on Twitter, Facebook or even by sending me a private email.  

Trackback from your site.

Leave a comment