Should You Work With a Trusted Advisor or a Growth Coach?


There is no one-size-fits-all option when it comes to business coaching. Coaching is unlikely to have much of an impact if you’re working with a coach who isn’t right for you.

Today, I want to broach the subject of the growth coach. By growth coach I’m talking about a specific kind of business coach who businesses choose to work with when they want to see measurable results quickly or take their business to the next level. A growth coach can be an excellent option for businesses who are ready to sell more and improve their bottom line. This type of coach tends to focus on the numbers side of the business, and might not be right for business owners who are being held back for other reasons.

Green Shoots Business Coaching is designed to work in a different but complementary way to growth coaches. I work with people who need a trusted advisor who can support them in being the best business owner they can be. Growth is a key issue in business, and when the time is right I encourage my clients to take steps to achieve it. However, I know that there are often many emotional and relationship challenges to overcome before this will be successful. In other words, if you’re not at your best… your business wont be either!

If you’re thinking about investing in business coaching, how do you know whether a growth coach or a trusted advisor is right for you?

A growth coach might be right for you if…

  • You need help you with the numbers side of your business
  • You’re looking for practical assistance to increase your sales
  • You feel mentally ready and able to expand your business
  • You’re excited about the possibility of doing more of what you’re already doing
  • You would benefit from a short-term injection of growth advice

A trusted advisor might be right for you if…

  • Your confidence (or lack of) is holding your business back
  • You are experiencing unhealthy levels of stress
  • You’re not sure which direction to take your business in next
  • You need someone to discreetly discuss everyday business problems with
  • You need someone who can help you to look at the bigger picture
  • You’re struggling to work with your business partner or employees
  • You’re unhappy in your role and want to make some changes
  • You need help positioning your business against competitors

Ultimately, choosing the right coach is a very personal decision. My advice would be to explore different options and meet with a few coaches face-to-face. That way you’ll be able to see whether you have ‘coaching chemistry’ and make sure your coach has the necessary experience to support you with the individual challenges that face your business.

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