Is it Worth Investing in Yourself?
Investing in business is one of the key ways entrepreneurs seek to grow. There are many ways to do this. Perhaps you could spend money on your workspace, your equipment, your staff or your infrastructure. Many business owners choose to invest by researching new products, developing services or by adding additional certification to their work.My advice, however, is to invest in your business’ biggest asset. When you think about that, what do you picture? Your key equipment? Your laptop? Your website? Think again. Whatever your business, quite simply; it’s biggest asset is you.
Most likely, you are the person around which your business revolves. It’s you that manages the day to day work, you who develops the strategy for moving forwards, and you who deals with any challenges that crop up. If you really want to improve your business, it might be time to think about how you can invest in improving your own capabilities.
Broadly speaking there are two ways to do this. The first way is to choose to build on your education. You might decide to take a short course in an area of business you struggle with day-to-day, or even decide to invest in a longer term option such as a masters degree.
The second option is to choose business coaching. Working with a good coach could help you make sure your business gets the best of you. Often it’s our own insecurities and habits that hold our businesses back: working with a coach can help us to identify and overcome these and ensure you’re able to be the absolute best you can be for your business.
I’m a very firm believer in the idea that a happy, confident business owner results in a forward-facing, successful business. When you’re spending forty or fifty plus hours every week focusing on entrepreneurship, it can be very easy to neglect your own needs. This may sound like smart business sense in the short term, but in the long term a run-down business owner is not going to be able to provide as much value to their business as they’d like. After all, would you treat your other vital business assets in the same way?!
In the next couple of weeks I’m going to be launching a new service: Taking Care of You, Taking Care of Business. This business coaching service has grown organically around my experience of what business owners really need from a coach like me. I’ll be sharing more details about it soon, but in the meantime, why not consider when the last time you really invested in yourself as a business asset was?
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