Could You Be More Resourceful?
I’ve got some good news for you: being successful in business doesn’t mean you have to have all the answers all the time!
When my clients tell me they’re struggling to balance aspects of their business, I remind them that they don’t have to do it all themselves. A lot of being a good business owner is having the wisdom to know which tasks you can do well yourself and which tasks it would be better to outsource.
The thing about good advice is that it can be much easier to give than to take. Though I know it’s impossible to do everything yourself, there have been times in the past when I’ve tried! Luckily, over the past few years I’ve come to accept that my business (and my life) is better when I seek support from people around me.
Let me give you an example.
At the beginning of last year I decided that it was time to invest in a brand new website. I wanted to build something that better represented the ethos of Green Shoots Coaching and the varied services I offer.
Now, I’m a skilled coach and funnily enough my talents don’t extend to website development. Obviously this was a situation when I needed to bring in some help! I worked with Pick and Mix Marketing Solutions to design my website and Penement Design to develop it and bring it to life.
Once the website was taking shape, it was time to think about how I would fill it. It would have been easy for me at this stage to decide to create the written and visual content myself. After all, I can write and take photos. However, iI was able to accept that I am not an expert in either of these things and that my time would be better spent doing what I am an expert in: coaching. Instead I chose to work with two professionals: writer Katie M Anderson and photographer Karen Turner.
Of course, I could have chosen to go to an agency who would have handled the whole thing. This would certainly have been less labour intensive, but I didn’t feel it was the right choice for me. I wanted to be able to build my own team of trusted specialists who would be able to create a website that would showcase what I and my business have to offer.
This project taught me a lot about using the resources that are around me. Often this means arming myself with the contact details of great specialists who can help support me to focus on doing what I do best. Since developing my website, I’ve continued to work with trusted specialists when appropriate.
I now regularly rely on the virtual services of Cloud 9 Admin and have even brought in Pro-Development, a people development organisation, to offer extra value to my clients. This last choice turned out to be extremely beneficial, as I have since been asked to support them by offering my expertise to their clients. This kind of cross-pollination is something that I’d love to explore more in the future.
So let me ask you a question: could you be more resourceful? If you were able to build your own team of specialists to support you, how much more effectively would you be able to get your job done? I think you might just be pleasantly surprised.
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