Are You Taking Care of Your Personal Self? What About Your Business Self?


Some of the most common New Year’s resolutions centre around taking care of ourselves. Things like stopping smoking, cutting down on coffee, exercising more and losing weight tend to be very high on the list. This is because we all know how important it is to look after ourselves, even if we don’t always do it in practice.

Often the things we think about when taking care of ourselves are more physical things. However, I’d argue that taking care of our emotional selves is just is important, especially for business owners. I’ve blogged before about how you are your business’ most important asset, and therefore why it’s important to invest in yourself. But it’s easy to prioritise looking after your business over looking after yourself.

In the short term, doing just one more piece of work or winning one more client might seem like the best thing you can do for your bottom line. But if we look at the long term, we’ll see something very different. A stressed, run down business owner is not going to be working at their best. And if you’re not working at your best, your business will suffer.

It can sometimes help to try and imagine yourself as a prized member of staff. Picture this: you’re watching someone who is absolutely vital for your business run themselves right down. Would you keep piling on the work regardless, or would you consider how you could support the staff member to manage their workload to ensure they stay at tip top condition? The second option would certainly be better for your business in the long term, but every day business owners like us take the first option instead. It may be the second week of January, but it’s not too late to make a new resolution, or as I prefer to call them, wise choices, for 2015. The more you take care of yourself this year, the better able you’ll be to build your business.

Once you’ve made this decision, you might find it’s difficult to know where to start. After all, looking after ourselves doesn’t just mean swapping chips for a salad or going out for a jog. It also means finding ways to effectively manage stress, ensuring there’s space in our lives for quality time with our loved ones, setting priorities, managing goals and improving communications with those around us. These are all things I work on with my business coaching clients. In fact, those clients have told me this is so important that I’ve developed a business membership programme to fit their needs: Taking Care of You, Taking Care of Business. If this is something you’d like to prioritise in 2015, why not get in touch? I’d be happy to discuss how the programme could work for you and your business, and I even offer a complimentary initial consultation.

How will you be looking after your business self this year?

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